The key objective of a questionnaire is provide standardised interview across all subjects. This is so that all respondents are asked the questions that are appropiate to them, and so that, when those questions are asked, they are always asked in exactly the same way.
Questionnaire design is one of the most crucial aspects of your academic research. It is never similar to writing a chapter or conducting analysis. You must have sound knowledge of statistics and should bear in mind the hypothesis to develop questions which can be directly attributed to them.
Choice of scales like Likert five point or seven point scale is also important and should be backed by rationale for using the same.
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